Fede Urdaneta’s MM93xPull&Bear campaign video is live

Fede Urdaneta recently travelled to Spain to direct Pull & Bear’s new campaign video for their collaboration with three times Motorcycle Grand Prix World Champion Marc Marquez. The aim was to create a collection that captured the biking spirit embodied by Marquez, who climbed onto a motorcycle when he was just 4 years old, and the lifestyle aesthetic of Pull & Bear.

Federico’s video can be watched on the Pull & Bear website HERE